Talia Shapero Sleep Consulting
Web Design + Development
Working closely with this entrepreneurial client starting a sleep consulting business, we were tasked with creating a website to represent the brand, clearly distill and communicate the offering, attract new clients and build a subscriber base for the newsletter and blog. With a single copy deck as our starting point, we planned the information architecture, layout and page structure to best fit the content. Using the Squarespace platform, we were able to build out a custom site that could be easily maintained and updated by the client in future. We sourced imagery and created custom graphics to support the copy and provide visual engagement and interest for users. We highlighted key messaging and created clear CTAs to offer multiple opportunities for engagement.
Using a warm colour palette, we created a peaceful and calm aesthetic to reflect the service offering. We chose imagery that added to the messaging without distracting too heavily from the copy. We created custom graphics to convey the more technical material in a digestible format for the user. A fixed navigation menu allows the user to easily find desired information and book a discovery call at any time. Consistent and frequent CTAs allow the user to engage easily from any location on the site.
